Crack d'CODE

We help Brands in

Decoding the COnsumer Decision Making & Experiences

Why The Name?

We believe that every problem is an opportunity waiting to be unlocked, every question is a code waiting to be cracked. With the same thought, we help to d’CODE consumer decision making and experiences to deliver market intelligence and actionable insights for our esteemed clients. We help uncover the critical piece of insights that help brands grow exponentially.

Who We Are?

We’re specialized team of international market researchers with deep experience in difficult to research markets. We have d’CODEd insights in 55+ markets in last 20 years of our international research experience. Our expertise is to bring fresh insights from local markets with our deep understanding of social and cultural nuances.

What’s Our Vision?

Our vision is to d’CODE the changes, infuse a breath of fresh ideas and foster innovation by utilizing our international research experience. Our Journey started with a vision to provide excellent support and quality services to our international clients. A reliable insights partner who always tries to deliver beyond client expectations.

We provide excellent support and high quality insights

We have experience in classical and new age methods to decode the Consumer Decision Making and Experiences

Qualitative

We help map decision-making & behavior by delving into systems by thinking – fast and intuitive, versus slow and analytical. We turn consumer feedback & opinion into actionable insights

Digital Communities

We are digital first organization, our Digital Community Services are designed to revolutionize your approach to understanding consumer behaviours and preferences.

UX Research

We integrate expertise in behavioral science and design principles in our UX Research approach. Our goal is to translate your customers insights into compelling

Data Analytics

We apply advanced statistical models to solve problems and answer business questions. Comprehensive market research analytics – encompassing segmentation, trade-off analysis, key driver identification, and predictive modeling.

Sectors we cater to

Automotive

Healthcare

Sensory

FMCG

BFSI

B2B

Consumer Durables

Telecom

IT/ITEs

App Base Technology

Travel & Tourism

Media & Entertainment

Our experience in International Market Research

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Years of experience

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Markets covered in research

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Projects in international markets

Our Core Team

Pooja Agroyee

Co-Founder & Chief Client Officer

Pooja is a seasoned market research practitioner, with 20 years of experience in international market research. She has designed and managed more than 1000+ successful research projects in APAC, MENA, Europe and Americas. She is an active member of ESOMAR and MRS (UK) - The global associations for market research and insights . A frequent visitor of global and local research conferences, she has a deep understanding of international research practices.

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Join Our Journey

We invite you to embark on a journey of discovery and growth. At Crack d’CODE, we’re not just in the business of research; we’re in the business of understanding human and uncovering hidden opportunities. Let us guide you toward a future where research is not just a service but a strategic advantage.

Discover the difference with Crack d’CODE at the helm, where every insight is a step forward in unlocking the true potential of your business.

Pooja Agroyee

Rishi Chouhan